The key to growing a start-up is a mix of two important factors, sales and marketing. Unless people know about your start-up and what it offers, they probably won't buy your products or services. It’s crucial for start-up founders to keep up with industry trends, as well as understanding new technologies available in the market to assist your sales and marketing efforts.
Who is your target audience?
What are the best ways to reach them?
What is your sales process to convert interest into buyers
Forecast and plan your sales: this will help you identify problems and prevent cashflow issues.
Understand the market you are operating in: decide on a pricing, advertising and selling strategy, think about how you will manage your customers. These are just some of the things you should do on a continual basis to ensure the survival of your business.
Marketing Material: think about your marketing material, including your logo, what to include on your letterhead, setting up a website and your social media presence.
Delivered by Innovate UK Edge, Pitchfest provides an opportunity for our most ambitious and innovative growth companies to hone their...Read more
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