Sales & Marketing for a Start-Up

 

The key to growing a start-up is a mix of two important factors, sales and marketing. Unless people know about your start-up and what it offers, they probably won't buy your products or services. It’s crucial for start-up founders to keep up with industry trends, as well as understanding new technologies available in the market to assist your sales and marketing efforts.

  • Who is your target audience?

  • What are the best ways to reach them?

  • What is your sales process to convert interest into buyers

  • Forecast and plan your sales: this will help you identify problems and prevent cashflow issues.

  • Understand the market you are operating in: decide on a pricing, advertising and selling strategy, think about how you will manage your customers. These are just some of the things you should do on a continual basis to ensure the survival of your business.

  • Marketing Material: think about your marketing material, including your logo, what to include on your letterhead, setting up a website and your social media presence. 

  • Strong logo: information on what makes a great logo  and how to create your own logo 

Websites such as Marketing Donut, provide information such as what to include in your marketing plan.

NBV Nottingham Urban Business Support Programme

Nottingham Urban Business Support Programme supports the start-up and growth or development of existing micro, small and medium-sized businesses based......
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Social Enterprise Exchange

The Social Enterprise Exchange project promotes social entrepreneurship, through awareness raising events, knowledge exchange and peer networking....
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Sheffield City Region Growth Hub Launchpad

The Launchpad programme provides free support to pre-start and new businesses in the Sheffield City Region....
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Start-up Donut

Testing Business Ideas - To avoid starting a new business that's doomed to fail, you must test your business idea......
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Being Your Own Boss Programme

Everyone has the potential to run their own successful business, our Being Your Own Boss programme looks at the skills......
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Business Support Helpline

The National Business Support Helpline - Freephone: 0800 998 1098...
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Clowne Enterprise

Supporting local enterprise growth in Clowne by providing aspiring entrepreneurs with free coaching, advice and support....
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Events

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Starting in Business Programme

24th January 2022 @ 9:30am - 4:00pm

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Case Studies

SGD 3D  

SGD 3D

SGD 3D are a Nottingham-based 3D printing company. After working with the D2N2 Capital Growth Fund they are now...

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News

The Natural Environment Investment Readiness Fund  

The Natural Environment Investment Readiness Fund

The NeIRF Fund is a competitive grants scheme providing grants of between £10,000 and £100,000 to support the development of environmental projects

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Technology Developer Accelerator Programme  

Technology Developer Accelerator Programme

Up to £135,000 of grant support is available to micro, small and medium-sized enterprises who are working to develop on or...

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Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Anthony Byrne
Account Manager
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