The key to growing a start-up is a mix of two important factors, sales and marketing. Unless people know about your start-up and what it offers, they probably won't buy your products or services. It’s crucial for start-up founders to keep up with industry trends, as well as understanding new technologies available in the market to assist your sales and marketing efforts.
Forecast and plan your sales: this will help you identify problems and prevent cashflow issues.
Understand the market you are operating in: decide on a pricing, advertising and selling strategy, think about how you will manage your customers. These are just some of the things you should do on a continual basis to ensure the survival of your business.
Marketing material: think about your marketing material, including your logo, what to include on your letterhead, setting up a website and your social media presence.
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