Sales & Marketing for a start-up

 
Sales & Marketing for a start-up  

The key to growing a start-up is a mix of two important factors, sales and marketing. Unless people know about your start-up and what it offers, they probably won't buy your products or services. It’s crucial for start-up founders to keep up with industry trends, as well as understanding new technologies available in the market to assist your sales and marketing efforts.

  • Who is your target audience?
  • What are the best ways to reach them?
  • What is your sales process to convert interest into buyers?

Forecast and plan your sales: this will help you identify problems and prevent cashflow issues.

Understand the market you are operating in: decide on a pricing, advertising and selling strategy, think about how you will manage your customers. These are just some of the things you should do on a continual basis to ensure the survival of your business.

Marketing material: think about your marketing material, including your logo, what to include on your letterhead, setting up a website and your social media presence. 

Strong logo: information on what makes a great logo  and how to create your own logo 

You may find useful advice on the external site, the Marketing Donut, such as information on what to include in your marketing plan.

Being Your Own Boss Programme

Everyone has the potential to run their own successful business, our Being Your Own Boss programme looks at the skills......
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Business Support Helpline

The National Business Support Helpline - Freephone: 0800 998 1098...
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Clowne Enterprise

Supporting local enterprise growth in Clowne by providing aspiring entrepreneurs with free coaching, advice and support....
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Rushcliffe Borough Council

Rushcliffe Borough Council supports and encourages local businesses to grow and increase the opportunities for residents to develop their skills....
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Sheffield City Region Growth Hub Launchpad

The Launchpad programme provides free support to pre-start and new businesses in the Sheffield City Region....
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Social Enterprise Exchange

The Social Enterprise Exchange project promotes social entrepreneurship, through awareness raising events, knowledge exchange and peer networking....
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Start-up Donut

Testing Business Ideas - To avoid starting a new business that's doomed to fail, you must test your business idea......
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Events

Shamshad Walker Marketing logo  

Networking @Nottingham Playhouse (Via Zoom)

14th July 2020 @ 10 am - 11am
Nottingham Playhouse, Wellington Circus, Nottingham, NG1 5AF

Book now

Case Studies

Poppy's Cafe  

Poppy's Cafe

Poppy’s Café offers a selection of great tasting, locally sourced hot and cold meals to eat in or takeaway...

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News

Get to Know Southwell Business Networking Club  

Get to Know Southwell Business Networking Club

Southwell Business Networking Club (SBNC) is about forging good business relationships and providing a forum for networking in the Southwell...

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Smarter Manufacturing – Digital Supply Chain  

Smarter Manufacturing – Digital Supply Chain

Technology & manufacturing businesses can now apply for funding to develop innovative digital technologies that have the potential to transform...

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Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Heather Bradford
Business Adviser
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