Start-Up Sales & Marketing

The key to growing a start-up is a mix of two important factors; sales and marketing.

Unless people know about your start-up and what it offers, they probably won't buy your products or services. It’s crucial for start-up founders to keep up with industry trends, as well as understanding new technologies available in the market to assist your sales and marketing efforts.

• Who is your target audience?

• What are the best ways to reach them?

• What is your sales process to convert interest into purchases?

• Forecast and plan your sales: This will help you identify problems and prevent cashflow issues.

• Understand the market you are operating in: Decide on a pricing, advertising and selling strategy, think about how you will manage your customers. These are just some of the things you should do on a continual basis to ensure the survival of your business.

• Marketing material: Think about your marketing material, including your logo, what to include on your letterhead, setting up a website and your social media presence.

• Strong logo: Information on what makes a great logo and how to create your own logo.

Websites such as Marketing Donut, provide information such as what to include in your marketing plan.