Start-Up Sales & Marketing


The key to growing a start-up is a mix of two important factors; sales and marketing.

Unless people know about your start-up and what it offers, they probably won't buy your products or services. It’s crucial for start-up founders to keep up with industry trends, as well as understanding new technologies available in the market to assist your sales and marketing efforts.

  • Who is your target audience?

  • What are the best ways to reach them?

  • What is your sales process to convert interest into purchases?

  • Forecast and plan your sales: This will help you identify problems and prevent cashflow issues.

  • Understand the market you are operating in: Decide on a pricing, advertising and selling strategy, think about how you will manage your customers. These are just some of the things you should do on a continual basis to ensure the survival of your business.

  • Marketing material: Think about your marketing material, including your logo, what to include on your letterhead, setting up a website and your social media presence.

  • Strong logo: Information on what makes a great logo and how to create your own logo.

Websites such as Marketing Donut, provide information such as what to include in your marketing plan.

Derby Accelerator

Help to to start, sustain, grow and innovate in Derby City...
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Rushcliffe Accelerator

Rushcliffe accelerator is a brand new business support project designed to help businesses across Rushcliffe to start, sustain, grow and......
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High Peak Accelerator

High Peak Accelerator is a fully funded business support project, designed to help businesses across the High Peak to start,......
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South Derbyshire Accelerator

South Derbyshire Accelerator is a brand new business support project designed to help businesses across South Derbyshire to start, sustain,......
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North East Derbyshire Accelerator

North East Derbyshire Accelerator is a brand new business support project designed to help businesses across North East Derbyshire to......
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Derbyshire Dales Accelerator

Derbyshire Dales Accelerator is a brand new business support project designed to help businesses across Derbyshire Dales to start, sustain,......
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Start-Up Accelerator

The Start-Up Accelerator is a business support project delivered by the Chamber in partnership with Derby City Council and NBV......
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Being Your Own Boss Programme

Everyone has the potential to run their own successful business, our Being Your Own Boss programme looks at the skills......
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Clowne Enterprise

Supporting local enterprise growth in Clowne by providing aspiring entrepreneurs with coaching, advice and support....
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Leicester City Council logo  

Leicester City Council

Getting Started with Paid Search Advertising

22nd February 2024
9:30am - 4:00pm

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Case Studies

Rumbletums Cafe  

Rumbletums Cafe

Rumbletums Café is a registered charity that provides excellent homemade food, training facilities and is also a community hub for...

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Skills for Life: Multiply Small Grants Opportunity  

Skills for Life: Multiply Small Grants Opportunity

WMCA has now launched a Small Grants opportunity for VCS Organisations (Wave 2) to support with outreach & engagement activity for...

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Black Business Fund  

Black Business Fund

Black-owned restaurants with fewer than five locations can apply to the fund for a grant.

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Free Expert Business Advice and Support

Your business is unique but the challenges that you face aren’t, with our support, we can help get you through them.

Our impartial business support is delivered by experienced, expert business advisers, giving you the right advice at the right time for your business.

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Peter Lawrence​​​​
Business Adviser
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