Trends and opportuninities focus at tourism conference

Posted on September 28th, 2017

Current and future trends and opportunities in tourism – including the latest digital developments, accommodation potential and business support – will come under the spotlight at Marketing Peak District & Derbyshire’s 2017 Annual Tourism Conference and Exhibition.

Keynote speaker Ben Foster, Managing Director of Sheffield-based The SEO Works, will offer delegates a masterclass in digital strategies aimed at maximising their online performance at this year’s event, which will be held at the Pavilion Gardens, Buxton, on Thursday 19 October.

Other confirmed speakers include Derbyshire County Council Leader Barry Lewis and Sarah Fowler, Chief Executive of the Peak District National Park Authority.

Andrew Keeling, Director, Hotel Solutions - who completed a major study of hotel and visitor accommodation development potential for the D2N2 Local Enterprise Partnership in 2016 – will highlight its key findings for the Peak District and Derbyshire.

Members of the tourist board’s team will outline achievements in 2017 and preview marketing campaigns and strategies in 2018.

Delegates will also be updated on the wide range of support workshops currently available to tourism-related businesses thanks to the European Regional Development Fund (ERDF) supported ‘Growing and Developing the Visitor Economy’ project.

“Our 2017 Annual Tourism Conference and Exhibition offers the perfect opportunity for tourism-focused businesses to keep up to date with the very latest trends and opportunities in the industry, including digital developments that could boost both their performance and profits,” said Jo Dilley, the tourist board’s Managing Director.

“It’s the ideal forum to learn more about what we and some of our public and private sector partners have been doing and will be doing over the coming year to grow the tourist sector for the benefit of both the local and regional economy."

There’s also the possibility for businesses to book exhibition stands to introduce themselves to, or bring delegates up to speed with, what they are planning in 2018.

The conference and exhibition are supported by the ERDF and sponsored by High Peak Borough Council.

Businesses keen to attend can book now by calling the Marketing Peak District & Derbyshire team on 01246 212924.

Full details can also be found here.

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