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PKF Cooper Parry Appoints New IT Head

Posted on February 23rd, 2015

Vicky Dytrych, Brett Critchley and Ade Cheatham
PKF COOPER Parry has appointed serial entrepreneur Brett Critchley to head up its IT team, to dramatically expand its Microsoft Cloud offering, infrastructure and IT outsourcing services.

Brett will be a partner at the firm, driving the now 25-strong IT team forward with his vision for PKF Cooper Parry to be the leading IT Solutions provider in the Midlands.

Brett established his first company, Orchid IT in 1996. Initially working from his bedroom at home, the company grew rapidly to become a well-respected business in Derbyshire with a £10m turnover, winning several customer service awards prior to it being sold to GCI in 2011.

Brett said: “As soon as I met (CEO) Ade Cheatham and the other partners, I knew PKF Cooper Parry was a place I wanted to work. You walk in and you see 200 plus people with smiles on their faces in a vibrant, quirky office and the last thing you think is ‘accountants.’

“The people, the culture and the outlook are exactly in line with my experience and skills – particularly the strong focus on putting customer service at the forefront of the business. What really drew me to PKF Cooper Parry was the fact that they are a very well respected firm of accountants and business advisers, but they also offer a really robust and impressive IT solution on top of that.

“This role will be a fresh challenge for me and I can’t wait to get started. At PKF Cooper Parry there is already a well established growing IT team, and my remit will be to strategically enhance that success.

“This will include expanding the suite of cloud services on offer, improving the firm’s voice, data and infrastructure offering and expanding its Dynamics NAV provision.”

Vicky Dytrych, Director of IT, said Brett’s appointment was an important step forward in the team’s development.

She said: “Our vision is to be the number one IT Solutions provider in the Midlands and we know that Brett will help us achieve that goal.

“He has a wealth of experience in the sector, having set up the number one IT provider in Derby from scratch himself. We are keen to take direction from Brett in helping us to get our customer service to its best level yet, ensuring we are providing the best in class service to our clients.

“We are currently seeing more opportunities and enquiries than ever before and we know this interest, particularly in Cloud, is only going to keep growing. By appointing Brett, we are making sure we are ready for that increased demand and ready with a service that will be second to none.”

CEO at PKF Cooper Parry Ade Cheatham added: “We’re all incredibly excited that Brett has come on board. His knowledge, experience and business contacts will be a real asset and help us to achieve our ambitious goals for IT sooner and ensure our customer service levels are continuously improved.”

PKF Cooper Parry is currently planning an expansion to the West Midlands, with a new office to be based in Birmingham and is aiming to double in size in the next two years.

This comes off the back of strong growth in the last year with 25% growth in its tax and audit business.