The Bring It Back Fund

Do you have a pioneering idea to shift habits and boost reuse in the food and drink industry?

The Bring It Back Fund want to hear about it.

The Bring It Back Fund aims to drive widespread adoption of reusable functionalities in the food and drinks industry. Supporting pilot projects that help shift people’s habits through behaviour change, incentives, research projects, new technology, innovative applications of existing technology, expansion of existing successful reuse systems, or developing entirely new service models.

A partnership between Hubbub and Starbucks the drive hopes to put forward a fund of £1M to support innovations in reuse packaging in the food and drink industry. Awarding up to five projects each receiving grants of between £150,000 - £300,000 for a year to assist in the pilot’s journey.

  • Applications are now open and close at 17:00 on 24th June 2022

Projects will be selected by a grant panel, consisting of independent experts on the circular economy, sustainable packaging and behaviour change as well as senior representatives from Starbucks.

For more information visit here


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