24th December 2019
The Midlands Engine has established a strong partnership with Zhejiang Province, one of China’s most developed and affluent regions. This relationship was initiated by Nottingham City and has been scaled up to the Midlands Engine region in order to widen commercial connections. The key focus of the mission is to boost trade and investment links. Wenzhou, as the second largest city in Zhejiang Provence, it has the absolute geographical advantage which is close to Shanghai. In addition, Wenzhou was ranked second place in the “Top 100 Chinese City Brands” in 2019.
Wenzhou Cultural Expo is one of “the 40 outstanding exhibitions in the past 40 years of reform and opening up”. It won the honor of ‘China’s most influential exhibition in the industry” and “China’s top 100 exhibition brands in the exhibition industry”.
This year, the theme of 2020 Wenzhou Cultural Expo is “Creativity, Integration and development”. Wenzhou are offering sponsorship for Midlands Engine businesses to attend the event to build more connections. It is hoped that this visit will just be the start of many more commercially focused Creative and Cultural exchanges.
Left Lion: The expo itself went brilliantly. All of the stalls clearly captured the interest of the Chinese audience.
George and Dotty: The mission itself has been invaluable to us, it provided us a great opportunity to showcase our brand and products in China, allowed us to test our product and pricing structure and gave me the opportunity to understand how we can approach and enter the Chinese market efficiently and effectively.
G. H. Hurt & Son: During the Expo, we probably spoke to 500+ consumers over the three days. Watching them handle our products and speaking to them (through an interpreter) was invaluable. We met a number of Chinese businesses and learned about local business practices.
Wenzhou culture expo would offer opportunities to build the potential links with local Chinese businesses. Zhejiang has allocated funding to support more SMEs, to connect and communicate. Through the Wenzhou Fashion and Cultural Industry Expo, Zhejiang have committed to support as follows:
Businesses with high-quality products and an ability to sell into China are encouraged to attend. Businesses with products and services that also represent the Midland Engine’s tourism offer are also encouraged.
Fill in the attached application form and send to: firstname.lastname@example.org
Deadline for expression of interest is Sunday 26th January, 2020
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