Midlands Engine Creative and Design Trade Mission to Wenzhou, China

Why Wenzhou?

The Midlands Engine has established a strong partnership with Zhejiang Province, one of China’s most developed and affluent regions. This relationship was initiated by Nottingham City and has been scaled up to the Midlands Engine region in order to widen commercial connections. The key focus of the mission is to boost trade and investment links. Wenzhou, as the second largest city in Zhejiang Provence, it has the absolute geographical advantage which is close to Shanghai. In addition, Wenzhou was ranked second place in the “Top 100 Chinese City Brands” in 2019.

Wenzhou Cultural Expo is one of “the 40 outstanding exhibitions in the past 40 years of reform and opening up”. It won the honor of ‘China’s most influential exhibition in the industry” and “China’s top 100 exhibition brands in the exhibition industry”.

This year, the theme of 2020 Wenzhou Cultural Expo is “Creativity, Integration and development”. Wenzhou are offering sponsorship for Midlands Engine businesses to attend the event to build more connections. It is hoped that this visit will just be the start of many more commercially focused Creative and Cultural exchanges.


What do Previous Business Delegates say?

Left Lion: The expo itself went brilliantly. All of the stalls clearly captured the interest of the Chinese audience.

George and Dotty: The mission itself has been invaluable to us, it provided us a great opportunity to showcase our brand and products in China, allowed us to test our product and pricing structure and gave me the opportunity to understand how we can approach and enter the Chinese market efficiently and effectively.

G. H. Hurt & Son: During the Expo, we probably spoke to 500+ consumers over the three days. Watching them handle our products and speaking to them (through an interpreter) was invaluable. We met a number of Chinese businesses and learned about local business practices.


What is the Offer?

Wenzhou culture expo would offer opportunities to build the potential links with local Chinese businesses. Zhejiang has allocated funding to support more SMEs, to connect and communicate. Through the Wenzhou Fashion and Cultural Industry Expo, Zhejiang have committed to support as follows:

  • Funded opportunity (£400 travel grant, with accommodation covered in Wenzhou for each business) for 12 Midlands based businesses from the creative, design and tourism industries to travel to the Expo
  • 250-300m2 free exhibition space for all Midlands delegates at the Wenzhou Cultural and Creative Industry Expo – this will be including space design, construction and basic expo facilities
  • B2B and company visits according to requests
  • Visa invitation letter for Chinese visa application


What Companies will the Midlands Engine meet?

Businesses with high-quality products and an ability to sell into China are encouraged to attend. Businesses with products and services that also represent the Midland Engine’s tourism offer are also encouraged.



Fill in the attached application form and send to: international.relations@nottinghamcity.gov.uk

Deadline for expression of interest is Sunday 26th January, 2020

Back to news

Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Tracey Hylton Burrows
Account Manager
Image of Tracey Hylton Burrows
I would like to book an appointment