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Digital Start-Up Proodle Solutions Earn a Triple Win at the Ingenuity19 Competition

Proodle Solutions, a start-up digital business that has built a unique platform to boost universities’ international student recruitment efforts, scooped three major awards at the Ingenuity19 Competition worth £9,500: the Santander Enterprise Award, the Experian Commercial Potential Prize, and the Sainsbury Management Fellows Award.

Proodle Solutions competed against 750 other applicants to win these prestigious awards, for which a £150k+ prize fund was allocated. These awards recognise businesses that demonstrate the most potential, aim to create significant commercial impact and have produced innovative engineering solutions.

The Ingenuity Event Launched in 2015 and having established itself as one of Europe's largest entrepreneurship competitions, Ingenuity19 has now become an integral part of the University of Nottingham’s civic agenda. The event is designed to discover and support a generation of social and commercial innovators in the UK and beyond.

Proodle’s team is comprised of specialists working across the UK and India, with MBAs from the University of Nottingham and over six years of experience working in professional environments. The team is led by CEO Shrenik Paras Parmar.

“Ingenuity19 has opened the doors for Proodle Solutions and has provided us with brand recognition and credibility to really add value to our business. It's the sum up of all of the components of the programme - Summits, Develop, Pitches and Networking - that has redefined the way we aim to achieve our goals. Winning these three prestigious awards will help us strengthen our value proposition, and the cash prizes will help us facilitate our pilot trials with early adopters much more smoothly. We are very grateful for the support received by Ingenuity19.” – Shrenik Paras Parmar, CEO of Proodle Solutions Limited.

Steven Chapman, the Head of the Ingenuity Lab, commended the team’s efforts, stating, “We have been delighted by the progress of Proodle within the event and proud that one of the businesses that we have worked with over the past few years has been recognised for their innovation and hard work. We are keen to take them on the next stage of their journey and expect great success.”

The team aspires to help universities to stand out in the increasingly competitive higher education environment and drive international student recruitment targets through informed decisions. Proodle offers an innovative and secure personalised mobile platform which facilitates direct communication between universities and prospective students, fostering confidence in the application process.

This is not the first time the company has been acclaimed by the Ingenuity Event. In March 2018, Proodle was one of the top winners at the Ingenuity18 Competition where they received the Asia Business Award and Enterprise Award worth £9,000. In addition, Proodle has been recognised globally too, winning the Entrepreneurial Visa Award at the 2018 Ingenuity International Innovation and Entrepreneurship Competition in China.

“I am delighted but not surprised to see Proodle collect these well-deserved accolades. They show that student entrepreneurs are in a unique position to develop and deliver innovative digital services to allow universities to compete globally.” - Professor Simon Mosey, Director Haydn Green Institute.

If you are interested in hearing more about how Proodle Solutions can digitally influence international recruitment efforts, you can email them at or give them a call at +44 7776557159