Has Covid-19 provided the impetus to take your store online?
2 July 2020
One of our Social Media experts, Paul Ince, has provided us with some insight into the changes in consumer behaviours with online purchases during lockdown, and a look at the new Facebook feature; Facebook Shops.
When there are restrictions on where you can go, and what you can do, our long-held retail habits have changed, if not overnight, then over the last few months at least.
As a society, most of us were already familiar and well-practised at shopping online. From March to June, though, we haven't been able to have the choice of popping down to our local high street to browse.
Data from IMRG states that UK online retail sales rose by 22% in the first week in April compared to the same time last year. The beauty sector saw a 140 per cent rise while electrical purchases rose by 90%.
