The LEADD:NG Project - Live, Experiential and Digital Diversity

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University of Nottingham

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Small to medium sized businesses in the Nottingham City, Ashfield, Broxtowe, Gedling, Rushcliffe and the wider areas can access events focussing on the following topics:-

  • Immersive experiences - learn how to create compelling interactive content that can be deployed across a variety of immersive interfaces. This might include virtual reality and augmented reality headsets, projected interfaces that support touchless interactions such as domes, to smartphones and other everyday personal devices.
  • Online experiences - investigate how to take such experiences online, working with technologies, including streaming and social media, to successfully connect remote participants.
  • Blended experiences - discover how to connect online and existing physical experiences and connect physical and virtual performers and/or audiences. The aim will be to enable local and remote participants to share an experience side by side. This will include taking immersive experiences out of a venue and onto the ‘city streets’.
  • Monetizing experiences - share strategies and best practice for monetizing online and blended immersive experiences, with a particular focus on the challenges of exporting to international audiences.  
  • Understanding the experience - address how to evaluate the audience experience to inform future designs and marketing strategies. This will the legal and ethical considerations of capturing user data and using that to  understand audience behaviour.   

The project delivery team work with businesses to understand their needs and objectives and make sure they benefit in the maximum possible way from the support available under LEADD:NG.

If you would like more information on the scheme above, please click on Visit the Website (above) to contact the provider directly. 



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