What's New in Search?

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Wednesday, 27th May 2020 at 2.00pm - 4.00pm

Cost: FREE


This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

This webinar covers all that’s new in the world of Google & Bing, including updates to Google’s algorithm, how changes to the presentation of search results could affect you, all the new Google Ads and Bing Ads features recently released and the latest industry data & test results demonstrating what really works in the worlds of SEO & PPC.

The world of search engines continues to develop at a rapid rate, with an ever-greater focus on mobile devices, machine learning and increasingly, voice search. It’s important that businesses stay on top of these developments to avoid getting left behind or falling foul of an update they didn’t see coming.

This webinar will cover all the important changes in the world of organic and paid search across Google and Bing. The webinar assumes no prior knowledge of search engine optimisation or pay per click advertising, with all topics fully explained and questions from delegates answered as part of the session.

This Webinar Will Cover:

  • Google’s recent core updates: The effects on search results and how to deal with them.

  • New search results features such as image carousels in local search.

  • New controls over how your website “snippets” are displayed in search results.

  • Google’s forthcoming organic shopping results.

  • BERT: Google’s new machine learning technology for natural language processing and how it affects copywriting for the web.

  • The “Bedlam” local search update and how it affects local SEO.

  • New features in Google Search Console you can use to improve your website.

  • New Google Ads and Bing Ads features such as the lead form extension & store pickup options in Shopping ads.

Outcomes:

The webinar will provide delegates with the knowledge to take advantage of new search features and protect themselves from changes to search engine algorithms that could otherwise harm their rankings.

Who should attend 

This webinar is aimed at SME businesses who are interested in learning more about SEO and PPC using Google or Bing to optimise their business.

Agenda

  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information:

Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.

Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form. Any questions please speak to your dedicated Events and Engagement Officer - Hannah Kerridge - 07741 163 242

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