What's New in Paid Advertising

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE


Friday, 1st October 2021 at 10:00am - 12:00pm

Hero image

Get the latest information on all the paid digital advertising platforms including Google & Bing, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat and TikTok. Get yourself ready for new updates coming throughout 2021, and ensure you are aware of changes already implemented across these platforms throughout 2020.

Keeping on top of these changes ensures your accounts don’t fall behind your competitors, and highlight the opportunities you could take advantage of that could be beneficial to your type of business.

Who should attend this webinar?

This webinar is for anyone with an interest or responsibility for digital marketing, website performance and any aspect of paid digital advertising. The webinar assumes no prior knowledge of paid digital advertising, with all topics fully explained and questions from delegates answered as part of the session.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Google Smart Bidding Additions & Improvements

  • Google’s recommendations feature

  • Facebook & Instagram preparing accounts for iOS14 updates

  • Changes to LinkedIn Sponsored Messaging Ads

  • Changes to creative asset sizes for LinkedIn Ads

  • LinkedIn Event advertising changes

  • Pinterest changes to objectives and metrics reporting

  • Changes to personalised Ads on TikTok

  • Snapchats Dynamic Product Ad changes

  • Changes to branded content Ads on Instagram

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand changes in search ads that could impact your business

  • Gain best practice insights to help with your paid digital advertising

  • Understand the advantages and disadvantages of Smart Bidding

  • Understand the impact of iOS14 changes to your Facebook & Instagram data


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.





This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Book Now

Back to events

Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

John O'Donnell
Business Finance Manager
Image of John O'Donnell
I would like to book an appointment