What’s New in Search?

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Tuesday, 19th January 2021 at 2.00pm - 4.00pm

Cost: FREE

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Get the latest information on all things Google & Bing. Be prepared for the changes coming in 2021 and make sure your website is ready to outrank the competition. During this webinar you’ll learn about changes to Google’s algorithm, gain insight into new Google Ads and Bing Ads features, and see what best practice for search engine marketing in 2021 looks like.

This webinar covers all that’s new in the world of Google & Bing, including updates to Google’s algorithm, how changes to the presentation of search results could affect you, all the new Google Ads and Bing Ads features recently released and the latest industry data and test results demonstrating what really works in the worlds of SEO and PPC.

It’s important that businesses stay on top of these developments to avoid getting left behind or falling foul of an update they didn’t see coming. You’ll learn about the latest thinking on Google’s core updates, the forthcoming Core Web Vitals ranking factors, how to take advantage of new advertising features and how to make the most of the new tools available for SEO and PPC.

Who should attend this webinar?

This webinar is for anyone with an interest or responsibility for digital marketing, website performance and any aspect of search engine optimisation or pay per click advertising. The webinar assumes no prior knowledge of SEO or PPC advertising, with all topics fully explained and questions from delegates answered as part of the session.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.

What will we cover?

  • Google Core Web Vitals: What they are, how they’re measured and how to improve your website’s score

  • Google core updates: What Google is focusing on and how your website can be optimised in response

  • The latest additions and improvements in Google Ads Smart Bidding options

  • How the changing face of search results pages affects traffic and ranking

  • The latest industry trends and research on best practice and top tips for SEO and PPC

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand what changes you might need to make to your website to be ready for forthcoming Google updates

  • Have gained the latest best practice for search engine optimisation and pay per click advertising from industry experts

  • Know what Core Web Vitals are and how to address issues with poor scores for your website

  • Understand Smart Bidding in Google Ads and how to use it to your advantage


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.





This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund

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