What’s New in Marketing

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE


Monday, 27th September 2021 at 10:00am - 12:00pm

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Marketing techniques and trends are changing at a rapid pace and its can be difficult to keep ahead of the curve.

In times of crisis, it’s hard for business leaders and marketers to know where to begin. In the last 12 months, businesses have had to re-evaluate their business and change its marketing strategy and plans to adapt and become more agile.

With social distancing keeping many of us at home, there has been a huge shift in behavioural trends, we are seeking out escapism from box sets, gaming and apps. People are spending even more time on social media and between remote working arrangements and live-streamed workout classes, college lectures, and social engagements, we are putting extra pressure on the bandwidth of our homes.

Some of these behaviour changes may be temporary, but many may be more permanent. As people move beyond the current mode of survival, people are forced by circumstances to try new things. With so much changing so fast during this difficult time, what marketing actions can you take to serve and grow your customer base?

In this two-hour webinar, our expert Lindsey Newman-Wood will help you understand the current situation and adapt your marketing to the new ‘normal’, utilising the latest marketing techniques so you are in a better position to survive and thrive. 

Who should attend this session?

Individuals of SME businesses that want to know where to focus their marketing efforts in the current climate.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Marketing techniques and trends 

  • Keeping ahead of marketing changes and challenges 

What outcomes can you expect from joining us?

By the end of this engaging two-hour session, you will learn how to:

  • Adapt to the new normal 

  • Learn new marketing techniques to suit current circumstances 

  • How to focus your marketing efforts


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this session?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience helping organisations of all sizes across a variety of sectors, to ensure their brand strategy delivers measurable results.




This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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