What is the Digital High Street? Reach more customers by selling online

Host: East Midlands Chamber of Commerce (Derbyshire, Nottinghamshire and Leicestershire)

Location: Online - Webinar

Cost: FREE

Retail is changing. Actually, retail has already changed and now is the moment for your retail business to embrace digital and become part of the digital high street! If you’re a retail business that’s thought about creating an online presence but not known where to start then this series of webinars is perfect for you. There are lots of opportunities for retail business and this webinar will introduce you to what’s available and how to reach more customers online.

From choosing the right e-commerce platform and payment provider to understanding the importance of local SEO and marketing via social media there is a lot to learn when it comes to selling online. During the rest of 2021 there will be a series of tailored webinars targeted specially at retail businesses who are looking to grow online.

This webinar provides insights into each of the areas that will be covered and why you should attend the sessions.

There will be time for questions and answers where Rob will listen to the needs of local businesses and take this back to the team delivering the programme.

Who should attend this webinar?

This webinar is for anyone who owns or works in a retail business in the Chesterfield Borough Council area.

It is suitable for people with any level of technical or marketing knowledge who is looking for inspiration on how to take their retail business to the next level.

What will we cover?

  • What is the digital high street
  • Why you should consider selling online
  • Overview of the proposed upcoming sessions:
  • Hybrid retail – it’s time to get your shop online
  • EPOS integration
  • Choosing the right ecommerce platform
  • Payment providers
  • Promoting your business sing social media
  • Local SEO / Google My business
  • Social shopping
  • CRM and understanding your customers
  • Online advertising for local retail
  • Q&A session

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Have a broad understanding of what the digital high street is
  • Learn about the sessions that you will be able to attend over the coming weeks and months
  • Be able to ask questions and make suggestions

Who’ll be presenting this webinar?

Rob Gregory is a Founding Director of Magnifica, a tech agency based in Chesterfield. Rob has been helping businesses to implement effective web and software solutions for over 20 years. He has significant experience across a broad range of digital applications, from Custom Software to Website Development including ecommerce.

Rob’s message is that technology must be used to simplify business processes and provide a true return on investment. Rob also provides one to one support on website development and technology implementation to help businesses be the very best they can online.



The Chesterfield Digital High Street Project is funded by Chesterfield Borough Council and delivered in partnership with East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire).

It is part of ongoing work by the council and its partners to support the economic recovery of the borough following the impact of Covid-19, which includes a suite of support for local businesses.

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