Using Video in Content Marketing
Tuesday, 12th December 2023 at 9:30am - 4:00pm
Location: The Grand Hotel, Mercure Leicester, Granby Street, Leicester, LE1 6ES
From a business marketing perspective, video makes sense when wanting to get target audiences to understand a key message and to get them to take an action.
But video doesn’t need to cost the earth; nor does it need to take lots of time to create. The rise of short-form video and its inclusion in many online platforms shows that businesses need to create this type of content if they want to keep up.
In this action planning workshop, we’ll look at the rise of video including making video from your smartphone, livestreaming and short form video like TikToks, Reels and Shorts. We’ll plan video content for your business and get practical so you gain confidence in this exciting new era of video for business.
Anyone who would like to learn about how short form video works and/ or who needs more confidence and experience in creating them for business.
Why video is the format getting the most views on all platforms
The differences between videos for YouTube, short form video and livestreaming and when you may choose to use which
Video concepts and structure planning
Getting out of your business comfort zone: why it’s easier than you think to not be boring
YouTube and ‘regular’ video formats
TikToks, Reels, Shorts
Livestreaming – why, when, how
Better knowledge of how video can be used for business
An action plan of how you will use video including platform, format and structure
Specific platform knowledge based on where your audience is
Practical experience of creating video
Delivered by Paul Ince
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF).
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