Host: D2N2 Growth Hub
Location: Online - Webinar
This webinar will look at the opportunities display advertising presents businesses to reach new customers, or to engage with previous website visitors. Including a detailed look at the display advertising network including YouTube and Gmail Ads.
We’ll also look at how you can reach new audiences that have a passing interest in your products or services (Affinity audiences) or who are actively in the market for your products or services (In-Market audiences).
Finally, we’ll cover setting up remarketing audiences and how to use cookie lengths to move people through your sales funnel.
Anyone who has a business wanting to explore the opportunities of paid display advertising to reach new (and existing) customers including business owners or employees who are part of a marketing team.
Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
How display advertising works across the web, YouTube and Gmail
The different ad options available including dynamic display ads & HTML5 ads
Best practices for Display Ad creation
How to target audiences based on interests, location and other demographics
How to utilise remarketing to re-engage with past website visitors
How video advertising works on YouTube
After attending this webinar, you will:
Understand the opportunities of paid display marketing to your business
A better appreciation of remarketing and how this can help upsell products & services
Be able to create your own dynamic display ads
Understand how to create a remarketing strategy
2.00pm - 2.45pm - Webinar presentation
2.45pm - 3.00pm - Break
3.00pm - 3.45pm - Webinar presentation
3.45pm - 4.00pm - Q&A
Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.
This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.Book Now
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