Using Paid Display Advertising to Reach Your Customers

Host: D2N2 Growth Hub

Location: Online

Cost: FREE


Monday, 17th January 2022 at 2:00pm - 4:00pm

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Paid display advertising are adverts that appear across many websites you visit who run advertising space such as news websites and popular forums.

These adverts show at the top, on the side and in the middle of the content on these websites.

This webinar will look at the opportunities display advertising presents businesses to reach new customers, or to engage with previous website visitors. Including a detailed look at the display advertising network including YouTube and Gmail Ads.

We’ll also look at how you can reach new audiences that have a passing interest in your products or services (Affinity audiences) or who are actively in the market for your products or services (In-Market audiences).

Finally, we’ll cover setting up remarketing audiences and how to use cookie lengths to move people through your sales funnel.

Who should attend this webinar?

Anyone who has a business wanting to explore the opportunities of paid display advertising to reach new (and existing) customers including business owners or employees who are part of a marketing team.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • How display advertising works across the web, YouTube and Gmail 
  • The different ad options available including dynamic display ads & HTML5 ads 
  • Best practices for Display Ad creation 
  • How to target audiences based on interests, location and other demographics 
  • How to utilise remarketing to re-engage with past website visitors 
  • How video advertising works on YouTube

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand the opportunities of paid display marketing to your business 
  • A better appreciation of remarketing and how this can help upsell products & services 
  • Be able to create your own dynamic display ads 
  • Understand how to create a remarketing strategy


  • 2.00pm - 2.45pm - Webinar presentation
  • 2.45pm - 3.00pm - Break
  • 3.00pm - 3.45pm - Webinar presentation
  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.





This Webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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