Understanding your Ideal Customers

Host: East Midlands Chamber (Derbyshire, Nottinghamshire, Leicester)

Cost: FREE


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A crucial part of driving your business objectives involves understanding your customers, what drives them and how to find them.

By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Facebook, so a targeted Facebook campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.

 

Delivered by Lindsey Newman-Wood

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