Understanding your Ideal Customers
Host: East Midlands Chamber
Cost: FREE
A crucial part of driving your business objectives involves understanding your customers, what drives them and how to find them.
By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Facebook, so a targeted Facebook campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.
Creating a customer Avatar is the first step in developing a marketing strategy that supports your business goals and provides a positive return on investment for your marketing spend
In this interactive session, we will work through the process of developing your ideal client avatar and consider how this fits in with your marketing.
What’s covered:
- What is an ideal client avatar?
- Why is it important?
- How do you find them?
- How can I attract them?
- Q&A session
What outcomes will be achieved?
- Knowing your ideal client avatar takes the guesswork away from marketing
- Delegates will leave with a clearer understanding of their customers, and where best to focus marketing efforts
Who should attend?
Business owners, marketing managers, or anyone involved in marketing and selling. If you’ve felt pulled in lots of different directions by the things that you feel you ‘should’ do, customer avatars can help to focus attention on the things that are most likely to yield results, saving time and money.
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Hannah Kerridge-Smith on 07741163242 who will approve your booking.)
Delivered by Lindsey Newman-Wood
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.
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