Understanding Your Ideal Customers

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Monday, 25th October 2021 at 10:00am - 1:00pm

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A crucial part of driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions.

For example, it may be that your most profitable target market is really active on Facebook, so a targeted Facebook campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research. Creating a customer Avatar is the first step in developing a marketing strategy that supports your business goals and returns a positive return on investment for your marketing spend.

In this interactive session, we will work through the process of developing your ideal client avatar and (up to 2 different personas) and consider how this fits in with your marketing.

Who should attend this Workshop?

Business owners, marketing managers, or anyone involved in marketing and selling. 

If you’ve felt pulled in lots of different directions by the things that you feel you ‘should’ do, customer avatars can help to focus attention on the things that are most likely to yield results, saving time and money. 

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Learning about your ideal client avatar
  • Understanding different customers
  • Find out where to focus your marketing efforts

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Knowing your ideal client avatar, taking the guesswork away from marketing
  • Delegates will leave with a clearer understanding of their customers, and where best to focus marketing efforts

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 10.00am - 10.50am - Workshop presentation
  • 10.50am - 11.00am - Break
  • 11.00am - 11.50am - Workshop presentation
  • 11.50am - 12.00am - Break
  • 12.00am - 12.45pm - Workshop presentation
  • 12.50pm - 01.00pm - Q&A

Who’ll be presenting this Workshop?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.  

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results. 



This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.



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