Understanding Client Needs

Host: Nottingham Trent University

Location: Summit Centre, Kirkby-in-Ashfield

Cost: No cost to people living or working in Kirkby or Sutton-in-Ashfield


Tuesday, 9th August 2022 at 10:00am - 4:00pm

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Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.

The standard fee would normally be £295.

This course will help you understand the needs of external clients, organisations, and other stakeholders to harness commercial opportunities for business.

You'll learn how to approach, engage, and initiate a commercial relationship whilst understanding your client's needs.

This course is important for anyone looking to develop their entrepreneurial skills, and equally important for businesses looking to create new opportunities for growth.

What you’ll study

On this course you'll consider what your objectives are when initiating a commercial relationship and look at the potential strategies to target your ideal stakeholders.

You'll consider how your offer differs from your competitors and assess their current or future challenges to successfully quantify need and demand.

During this course you will:

  • look at why it is important for businesses to build commercial relationships
  • consider how to manage opportunities, from capability to capacity
  • determine your commercial advantage and unique offering compared to other competitors
  • learn about selecting your clients, networking, and communities of practice
  • explore how to establish creditability, making first contact, and building rapport
  • understand how to deliver a pitch successfully and be confident in negotiations
  • develop your understanding of client's needs.
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