Host: University of Nottingham
Cost: Free event
|Wednesday, 26th January 2022 at 10:00am - 12:00pm|
In highly competitive markets, capturing the imagination of customers and retaining their interest is an ongoing challenge, particularly in a post-pandemic landscape. Unpacking customer engagement to better understand how and, importantly, why they connect with your content, your products, or your services, provides a foundation for an effective customer engagement strategy.
In this session, our LEADD:NG expert, Dr Liz Evans, will guide participants through a model for understanding customer engagement that draws together the themes of customer behaviour, forms of connection, and delivering value. This model – originally developed for understanding how screen audiences engage with content – deconstructs what we mean by customer engagement and challenges us to consider fundamental elements of relationship-building with customers:
During the session, we will consider principles outlined in the model and begin to explore how it might directly apply to your organisation.
This event is part-funded by the European Regional Development Fund 2014-2020. This event is classed as State Aid under De Minimis to participating businesses, but is delivered completely free of charge.
If you have any questions about the event or the programme, please contact firstname.lastname@example.org.Book Now
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