TikTok Ads: How to Reach and Engage with your Target Audience
Host: East Midlands Chamber
Cost: Free
With over a billion active users and some of the highest engagement rates of any social platform, TikTok offers huge potential for small and medium-sized enterprises to reach new audiences, generate leads, and drive sales.
In this webinar, we’ll explain TikTok advertising. You’ll learn how to plan and launch a campaign, target the right audience, create native-style content that converts, and measure success with simple performance metrics.
Whether you're a local business looking for visibility or an online retailer hoping to boost sales, this session will equip you with the confidence and practical knowledge to begin running TikTok ads that get results – even on a modest budget.
Throughout the session, we’ll walk through real-world examples of small businesses successfully using TikTok Ads and explore how you can apply the same strategies.
What outcomes will be achieved?
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Why TikTok matters for SMEs: Learn how SMEs are using TikTok to generate sales and brand awareness with minimal spend
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How TikTok Ads work: Understand campaign structure, ad types, and the core features of the TikTok Ads Manager
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Creating effective ad content: Discover what makes a successful TikTok ad and how to create one that feels authentic and performs well
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Targeting the right audience: Learn how to use TikTok’s powerful targeting options to reach people who are most likely to convert
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Measuring performance: Gain clarity on which metrics matter and how to interpret them to improve future campaigns
Who should attend?
Aimed at anyone responsible for marketing or lead generation in a small or medium-sized business. No previous experience with TikTok or advertising platforms is required. This session is suitable for service-based and product-based businesses across all sectors.
Eligibility:
This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.
By booking onto this event you are confirming your agreement of both the Data Protection and UK Subsidy Control Statements: Data Protection Statement | UK Subsidy Control Statement
Delivered by Liam Lally
View all Paid Digital Advertising events
This project is funded by the UK government through the UK Shared Prosperity Fund.
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