The Social Media High Street

Host: East Midlands Chamber of Commerce (Derbyshire, Nottinghamshire and Leicestershire)

Location: Online - Webinar

Cost: FREE


Tuesday, 5th October 2021 at 6:00pm - 8:00pm

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Please Note - this webinar is for Chesterfield based retail businesses

The high street has had a tough time in recent years. The pandemic has added even further strain on retail businesses trying to succeed. But we’ve seen that retail businesses that have made the transition online have been able to continue to trade successfully over the course of the last 18 months.

Social commerce, or social shopping, is another way for you to inspire your customers and provide them with another, convenient way to do business with you.

In this workshop, you’ll learn about the core concepts behind social commerce, which social media platforms have shopping functionality and how your publishing strategy can help you increase sales.

Who should attend this webinar?

Anyone using, or considering using, social media as part of their e-commerce strategy. This workshop is particularly helpful for those just starting their journey with social shopping or who needs to understand where the future lies.

This webinar is for anyone who owns or works in a retail business in the Chesterfield Borough Council area. When booking you will be asked to provide your address and nature of business. 

What will we cover?

  • Why social media represents a great opportunity for retail
  • Selecting the right platforms for your audience
  • Content creation and posting strategies
  • Customer service capabilities
  • Social shopping integration
  • Analytics – understanding what’s working

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Be able to select the best social media platforms for your ecommerce business
  • Have a social media content strategy
  • Understand how to use social media to deal with customer service issues
  • Be able to understand what is working or not


18.00 - 18.45 - Webinar presentation

18.45 - 19.00 - Break

19.00 - 19.45 - Webinar presentation

19.45 - 20.00 - Q&A

Who’ll be presenting this webinar?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.




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