The one-hour Google Ads course

Host: East Midlands Chamber (Derbyshire, Nottinghamshire, Leicester)

Cost: FREE

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Are you looking at Google Ads for the first time or are you looking to improve your understanding of it?

Join us as we explore the what, the where, the when, the why and the how around Google Ads and learn how to plan and create effective campaigns that will reach your target audience.

This one-hour webinar will introduce you to the world of Google Ads advertising including Local Search Ads, as well as how you can use them to achieve your business marketing goals.

What’s covered:

  • Why Google Ads can be the perfect digital advertising platform to generate new enquiries and sales for your business
  • How to control the geographical locations where your Google Ads would be visible to searchers
  • When to show you Google Ads to potential customers and what to consider regarding times of day and the days of the week
  • How Google Ads works – what happens when someone searches a keyword that I am bidding on?
  • A brief look at Local Search Ads and how to pay per lead through these types of Google advertising

What outcomes will be achieved?

  • An understanding of the how Google Ads works
  • How to research what your potential customers are searching for
  • What to consider when your Google Ads matches one of your search terms
  • Guidance on where to go next (signposts to full day action planning workshops) to increase their competency in specific paid google advertising areas such as search marketing, google shopping ads, display & video advertising.

Who should attend?

New or established business owners or employees who are part of a marketing team who has (or works for) a business who wants to explore the benefits of Google Advertising used to raise awareness of their business, business services & products.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.)

Delivered by Liam Lally

View all Paid Digital Advertising events

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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