The Importance of Personal Brand When Building a Business

Host: UpScaler Projects

Location: Online - Webinar

Date: Wednesday, 28th October 2020 at 10am - 12noon

Cost: FREE

This webinar is hosted by D2N2 UpScaler in partnership with Nottingham Business School, D2N2 Growth Hub and East Midlands Chamber, and part-funded by the European Regional Development Fund.

We’ve all heard the saying people buy from people. People are more likely to buy into a brand if they know of the person standing behind it. One aspect that is often neglected when building a business is the development of a strong personal brand. Now more than ever, during such times of uncertainty the thing that is going to make you visible over your competition is your presence. Anyone who is serious about growing their business must have a firm understanding of the importance of having a solid personal brand. In addition, the session will touch upon aspects of inclusivity and diversity and why now more than ever its important to have an inclusive workforce when building a business. 

This webinar will offer six tangible simple solutions that can be implemented immediately to help you grow your personal brand.

The Webinar will cover:

  • Importance of personal brand
  • How your business can benefit from you leading from the front
  • Simple steps to help you grow your brand
  • Tried and tested methods
  • Building a business from the ground up
  • Difference between personal brand and business brand
  • Diverse and Inclusive workforce

Who Should Attend?

Senior managers from businesses and SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire that are growing and have the potential to scale.


  • 10am – 11.30am – Webinar presentation

  • 11.30am – 12noon – Q&A

Speaker Information:

Tru is a serial entrepreneur that was born in the inner-city of Birmingham, UK. Tru learnt at a very early age he had a passion for enterprise, the arts and events, something that would later in life give him a career.

Over the years Tru has been awarded with numerous accolades for enterprise and his contribution to the arts. In 2014 he was recognised as one of Birmingham’s most inspirational young leaders and in 2018 was crowned Birmingham’s Young Professional of the Year – Marketing and Communications. In addition Tru also won both the Phoenix and Natwest Entrepreneur Awards as ‘Entrepreneur of the Year 2018′. Tru is also a visiting lecturer for University College Birmingham as well as a Trustee for Creative Academies, a NED for the Charted Management Institute (CMI) & TAG Network

Tru has been involved in several debates around diversity and Inclusion on Good Morning Britain but most recently covered Covid regulations with Piers Morgan, Susanna Reid, Dr Shola Mos-Shogbamimu on the breakfast show.

Book Your Place

This webinar will be delivered via Go To Webinars. To register for a place complete the booking form

Any questions please speak to Rubina Blackwell - 07387 141583

Book Now

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