Technology Forum: AR, VR, MR and XR Technologies

Host: East Midlands Chamber of Commerce (Derbyshire, Nottinghamshire and Leicestershire)

Location: Enterprise Centre Derby, Bridge St, Derby DE1 3LD

Cost: FREE


Thursday, 14th July 2022 at 9:30am - 12:30pm

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Discover the potential of AR, VR, MR and XR technologies within industries! From public engagement via interactive AR apps to VR training tools for Engineering and Pharmaceutical sectors, join the wave of adoption and understand the opportunities that implementing immersive technology holds.

It’s all about using interactive and engaging visualisations to create digital impact. Providing the ultimate immersive experience creates memorability… helping brand awareness or production line procedure! The possibilities of immersive technologies are endless. 


Who should attend this forum?

This Technology forum aims to inform those seeking to understand the importance of AR, VR and other immersive technologies within business.

We hope to shed light on their use cases and answer ‘common questions’… First and foremost, what are they? Do they have a place within industry? How can they be utilised? And, how can their potential be maximised? 

We’ll also educate attendees on the process, from ‘design to delivery’, and show examples to help illustrate and inspire! Whether you’re interested in the internal use cases for your company (e.g. to help improve procedural operations and further enhance personnel training exercises), OR you’re intrigued by how to implement them externally (e.g. to encourage stakeholder engagement, assist with interactive marketing or create a competitive edge against your market opposition).

This event is open to eligible SMEs located in Derbyshire, Nottinghamshire and Leicestershire. 


What will we cover?

  • What are AR, VR, MR and XR?
  • The benefits of immersive technologies 
  • How have AR and VR progressed from when we first started back in 2000
  • The process: from design to delivery
  • AR Focus: An explanation of varying industry use cases – complete with examples. We highlight the abilities of AR for audience engagement, interactive marketing,  property visualisation and more
  • VR Focus: A run through of its benefits in industry and how it can be utilised. We go over its capabilities and understand its importance within training, engineering, fully immersive experiences, and more
  • What’s next for immersive? An introduction to the Metaverse

Who’ll be presenting at this forum?

This Technology Forum is part of a series of events delivered by the Chamber's Digital Upscaler project. Digital Technology Adviser, Jason Roper will be on hand to answer any questions about funded support.

The guest speaker for this event is Keith Cox, from Bloc Digital. Keith is a Co-Founder and Director at Bloc Digital – a digitally-driven marketing, visualisation and immersive tech company. Establishing Bloc in 2000, both Keith and his Co-Founder, Chris Hotham, set out to change the ‘digital visualisation and immersive tech’ game! 20+ years later they continue to drive the democratisation of technologies for wider industry use. Producing digital development and data solutions, marketing assets, architectural visualisations, animations and interactive multi-media experiences throughout the midlands and beyond – they cover a whole host of sectors. From Broadcast, and the Built Environment to Engineering, Oils and Lubricants on a national and international scale, their aim is to inform and engage audiences through the power of digital technology.


Here’s how simple it is to book your place

This event will be delivered in-person at Enterprise Centre Derby. To register for a place please complete the booking form

To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Upscaler project. If not already, you may be asked to complete an SME enrolment form prior to attending.

Once a place has been booked, you'll receive a confirmation email with joining information. 

Any questions please speak to Events and Engagement Officer Kam Atker on 07971 403786, email:

This webinar is delivered by the East Midlands Chamber’s Digital Upscaler team and is part-funded by the European Regional Development Fund and the Chamber.


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