Support for Local Traders: Self Employment, Marketing & Merchandising

Host: D2N2 Growth Hub

Location: Ashbourne Town Hall, 22 Market Place, Ashbourne, DE6 1HQ

Date: Thursday, 5th March 2020 at 10.00AM - 3.00PM

Cost: FREE

This seminar is hosted by D2N2 Growth Hub in partnership with Derbyshire Dales District Council and East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire). It is part-funded through the European Regional Development Fund.

This full day workshop will cover a range of topics designed to help both start-up enterprises and existing traders to brush up their display, digital marketing and merchandising skills. 

AM: Morning Session

Aimed at start-up businesses and aspiring entrepreneurs, featuring a workshop introducing attendees to self employment.

PM Afternoon Session

The focus will be on established retailers with the first session on digital marketing for the high street, including why mobile-friendly websites are so important to local businesses, followed by a session on the importance of visual merchandising. 

Who should attend?

The morning seminar is open to start-up enterprises and existing traders.

The afternoon session is open to eligible SMEs in the Derby, Derbyshire, Nottingham and Nottinghamshire area. 


  • 10.00am -10.30am – Sign in, refreshments
  • 10.30am – 11.45am – Introduction to self employment – Kerry Island
  • 11.45am  – 12.00pm – Q & A
  • 12.00pm – 12.45pm – break and refreshments
  • 12.45pm – 1.00pm – Introduction to the Growth Hub
  • 1.00pm – 1.15pm – sign up to the Growth Hub
  • 1.15pm – 2.00pm – Digital Marketing for High Street Businesses – Ian Lockwood
  • 2.00pm – 3.00pm - Merchandising Making the Most of Your Shop – Visual Thinking



Introduction to Self Employment, delivered by Kerry Ireland (morning session for start ups)

During this session you will consider "what makes an entrepreneur" and discover the identifiable  traits and behaviours that you already have, that will support you to realise the time and energy to achieve your potential. You will consider what you can do to develop and focus an entrepreneurial attitude.

We will begin to look at how to boost creativity, with the benefits of business planning and consider what you can do to develop your new business idea to become a springboard to achieving your potential.   


Digital Marketing for High Street Businesses delivered by Ian Lockwood (afternoon session for established businesses) 

Online visibility is essential for high street businesses. 88% of users who search for a local business visit or call within a day, with nearly 46% of all Googlesearches made by people looking for local information. In this session we will cover:

Why mobile-friendly websites are so important to local businesses & how to optimise yours.
How to Increase your visibility in search results using Local SEO: Optimising Google My Business and Bing Places.
How to reach the right people: Local targeted advertising using Google Ads & Facebook Ads.

Merchandising Making the Most of Your Shop, delivered by Visual Thinking (afternoon session for established businesses) 

The one hour presentation will focus on the importance of visual merchandising, including insight into retail best practice and practical tips for establishing the cornerstones of visual merchandising excellence to improve the customer experience and help to grow retail sales. Suitable for attendees, regardless of retail category, number of shops or shop size, it will explain how to take action and engage others when they go back to their business in order to see visible and immediate results.

Upon booking you will be presented with two different ticket types which will give you the option to select either the morning or afternoon session. 


The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium sized enterprise. Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business. If you haven’t already done so, you can complete this now by downloading the form HERE.

Please print the form, complete all areas, sign in ink, scan and return by email to with Growth Hub 2019-22 enrolment form in the subject line. If you are attending the afternoon session we must receive the completed SME Enrolment form prior to the event date in order to confirm your booking, failure to complete the form will result in your booking being cancelled.

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