Strategic Marketing in a Digital Age

Host: University of Derby

Location: Online - Webinar

Date: Thursday, 12th November 2020 at 11am - 12.30pm

Cost: FREE


Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.

An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.

Learning Outcomes

During the Strategic Marketing in a Digital Age course you can expect to:

  • Understand current business opportunities and threats and how they affect marketing strategy
  • Use strategic models to plan marketing actions to maximise your opportunities and strengths
  • Apply consumer behaviour theory to aid understanding of customers
  • Understand how to segment the market and target specific consumer demographics
  • Understand the value of current operating markets and make appropriate targeting choices
  • Identify strategic marketing assets
  • Understand digital strategies
  • Understand consumer touchpoints

Course Attendance

This is a two part webinar series, with sessions on 12 and 19 November both at 11am - 12.30pm. 

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