Host: University of Derby
Location: Online - Webinar
Date: Thursday, 12th November 2020 at 11am - 12.30pm
Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.
An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.
During the Strategic Marketing in a Digital Age course you can expect to:
This is a two part webinar series, with sessions on 12 and 19 November both at 11am - 12.30pm.Book Now
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