Reset. Restart: A2B Accelerator - Customer-focused marketing

Host: BIPC

Location: Online

Cost: Free


Thursday, 17th June 2021 at 10:00am - 11:00am

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Working with the British Library and Business & IP Centre Nottingham, Smorgasbord is excited to be able to offer you a series of webinars as part of the Reset. Restart Business Recovery Programme.

Why companies should forget about sales and forget about marketing before thinking really hard about their customer.

The A2B customer-focused webinar helps you to think really hard about the customer who is best for your product or service. This is easier said than done. Your competitors are not always who you think they are, so for both B2B and B2C businesses; the goal is to understand what makes a potential customer spend money with you rather than with someone else. Is your solution big enough, and does it solve a big enough problem, meaning the customer is prepared to spend money with you and not on something else?

Maybe for a while, we should all forget marketing, think about the customer as an individual, understand who you are talking to, and stay focussed on what is important to them.

Speaker - Patrick Burge

Patrick is an accredited business advisor & startup specialist working across most sectors helping new & recently started companies with growth, business planning, sales, strategy, funding and planning including as an advisor on the Government backed Startup Loan Scheme.

After spending many years working in the UK and abroad in leisure, education, sport, and building an international apparel business, Patrick now works with startups & established businesses of all types delivering and managing growth, funding and business development. Comfortable in all sectors from conventional businesses to AI, Patrick’s specialisms include apparel, the arts, international sourcing, franchising, tech startups, sporting goods, fitness & leisure.

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