Ready to Grow - Sales Myths Unlocked Taster - Retford

Host: D2N2 Growth Hub

Location: Retford Enterprise Centre, Randall Way, Retford, DN22 7GR

Date: Wednesday, 1st July 2020 at 8:30am – 12pm

Cost: FREE

Ready to Grow - Sales Myths Unlocked Taster

This Ready to Grow taster session is hosted by the D2N2 Growth Hub and is part-funded by the European Regional Development Fund.

Sales and Marketing are two separate business functions, but to achieve successful business growth you need to form a cohesive partnership between the two departments.

Marketing is the process by which you draw interest to your company, differentiate yourself from competitors and attract customers to generate sales leads; the nuggets of gold your company strives for.

Sales interact with the prospects to convert sales leads into customers to generate revenue and make your business profitable.

Sales Myths Unlocked will help you to differentiate between marketing and sales activities, and how to leverage both to your company’s advantage.

Who Should Attend:

The Ready to Grow programme is aimed at:

  • SMEs in Derby, Derbyshire, Nottingham and Nottinghamshire who employ five or more people.

  • Business owners, leaders and entrepreneurs who have a desire to grow their business but need help getting there.

Note: this session is not suitable for sole-traders.

The Session Will Cover:

  • The difference between marketing and sales

  • Lead generation and efficient conversion of a sales lead

  • Who is responsible for marketing and sales?

  • Importance of relationship building

  • How do you differentiate and target your prospects?

What you will take away to Enhance your Business Growth:

  • A clearer understanding of how to use marketing and sales to benefit your business.

  • You will be able to see where your business is succeeding and failing in sales and marketing.

  • Identify where you want your business to be.


  • 8:30am – 8.45am – Registration, Networking and refreshments

  • 8:45am – 9:00am – Introduction to the D2N2 Growth Hub presentation

  • 9:00am – 10:15am – Seminar

  • 10:15am – 10:30am - Refreshments

  • 10:30am – 11:30pm - Seminar

  • 11:30am – 12:00 Finish and Networking


John Mattison

John Mattison has over 40 years of experience in a wide variety of industries across both the public and private sector, the majority of which has been at senior management, board and managing director level.

More recently, he has been using his skills and experience to coach and mentor business leaders to help them achieve their business growth ambitions.



The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium sized enterprise. Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business. If you haven’t already done so, you can complete this now by downloading the form HERE.

Please print the form, complete all areas, sign in ink, scan and return by email to with Growth Hub 2019-22 enrolment form in the subject line. We must receive the completed SME Enrolment form prior to the event date in order to confirm your booking, failure to complete the form will result in your booking being cancelled.



Please click the link below for the latest information and recommendations in relation to coronavirus; Covid-19, and its potential impact on events and training.

Chamber Events and Training Guidance - Coronavirus

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