Host: D2N2 Growth Hub
Location: Mercure Nottingham Sherwood Hotel, 296 Mansfield Road, Nottingham, NG5 2BT
Date: Wednesday, 17th June 2020 at 8:30am – 12pm
Sales and Marketing are two separate business functions, but to achieve successful business growth you need to form a cohesive partnership between the two departments.
Marketing is the process by which you draw interest to your company, differentiate yourself from competitors and attract customers to generate sales leads; the nuggets of gold your company strives for.
Sales interact with the prospects to convert sales leads into customers to generate revenue and make your business profitable.
Sales Myths Unlocked will help you to differentiate between marketing and sales activities, and how to leverage both to your company’s advantage.
The Ready to Grow programme is aimed at:
SMEs in Derby, Derbyshire, Nottingham and Nottinghamshire who employ five or more people.
Business owners, leaders and entrepreneurs who have a desire to grow their business but need help getting there.
Note: this session is not suitable for sole-traders.
The difference between marketing and sales
Lead generation and efficient conversion of a sales lead
Who is responsible for marketing and sales?
Importance of relationship building
How do you differentiate and target your prospects?
A clearer understanding of how to use marketing and sales to benefit your business.
You will be able to see where your business is succeeding and failing in sales and marketing.
Identify where you want your business to be.
8:30am – 8.45am – Registration, Networking and refreshments
8:45am – 9:00am – Introduction to the D2N2 Growth Hub presentation
9:00am – 10:15am – Seminar
10:15am – 10:30am - Refreshments
10:30am – 11:30pm - Seminar
11:30am – 12:00 Finish and Networking
John Mattison has over 40 years of experience in a wide variety of industries across both the public and private sector, the majority of which has been at senior management, board and managing director level.
More recently, he has been using his skills and experience to coach and mentor business leaders to help them achieve their business growth ambitions.
The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium sized enterprise. Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business. If you haven’t already done so, you can complete this now by downloading the form HERE.
Please print the form, complete all areas, sign in ink, scan and return by email to email@example.com with Growth Hub 2019-22 enrolment form in the subject line. We must receive the completed SME Enrolment form prior to the event date in order to confirm your booking, failure to complete the form will result in your booking being cancelled.
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