Product Lifecycle Planning

Host: University of Derby

Location: Online

Cost: FREE


What is the workshop about?

Gaining a return on investment requires a full understanding of the total lifecycle costs and opportunities for a product or service. Unfortunately, too much of the product development concentrates on the launch phase and getting to market. This can result in ‘successful’ products that do not have a sustainable production life and fail to provide the necessary return on investment.

What will I learn?

Learn how to plan the complete lifecycle of your product or service, including assessment of market potential, planned variants over the life of the product, optimized production volumes and controlled end-of life to ensure optimal profits.

What does it cost to attend?

The workshop is part of our Enscite programme which is funded by the European Regional Development Fund (ERDF). This means the workshop is fully funded and offered without any cost to your organisation.

Meet your speaker

Dr Brian Price lectures at Aston University and researches the areas of ultra-low carbon vehicles, engine/transmission design and technology. He has over 25 years experience in industry, holding the position of chief engineer and technical director at a number of major engineering companies.

Is my organisation eligible to participate?

To participate, you must work for an organisation that meets the following funding criteria:

  • Part of the automotive, aerospace or rail sector supply chains (not however part of the financial services sector)
  • Based in Derbyshire or Nottinghamshire
  • Fewer than 250 employees
  • No more than 25 per cent owned by a large company (i.e. a company that is not an SME)
  • Turnover of less than 50 million euros and/or annual balance sheet less than 49 million euros
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