Practical Marketing Skills - Jan 2022

Host: Nottingham Trent University

Location: Online

Cost: Free, fully funded


Tuesday, 11th January 2022 at 10:00am - 1:00pm

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Please note: to be eligible for this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.

Practical Marketing Skills is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up, you’ll receive a one-year CIM membership and can take a timed assessment which will give you 12 credit points towards a full CIM qualification.

As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.

Effective marketing helps to build your brand and have a lasting impact by getting the word out about your business and allowing you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.

Course dates and content

Practical Marketing Skills courses will run over four sessions on consecutive Tuesdays. Each session runs from 10 am – 1 pm.

This course will run on the following dates and cover the following topics:

  • Pre-course (self-directed)Module introduction and initial pre-work content.
  • Session 1: Tuesday 11 January 2022
  • Session 2: Tuesday 18 January 2022
  • Session 3: Tuesday 25 January 2022
  • Session 4: Tuesday 1 February 2022

Places are limited to 16 delegates per group so book early to secure a place.

Learning outcomes

  1. Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:
  2. Applying the core principles of marketing to your workplace
  3. Identifying the right elements of the marketing mix for your business
  4. Preparing and managing a marketing plan that will positively influence customer behaviour
  5. Accessing and analysing internal and external business intelligence and factors that may impact future operations
  6. Working effectively in a group and displaying teamwork
  7. Organising and managing your work and learning time online and offline
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