Practical Marketing Skills

Host: Nottingham Trent University

Location: NTU University Centre, Vision West Notts College, Derby Road, Mansfield, NG18 5BH

Cost: Free

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Please note: to be eligible for this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.

Practical Marketing Skills is an ESF-funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up, you’ll receive a one-year CIM membership and can take a timed assessment which will give you 12 credit points towards a full CIM qualification.

As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.

Effective marketing helps to build your brand and have a lasting impact by getting the word out about your business and allowing you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.


Course dates and content

Practical Marketing Skills courses will run over four sessions on consecutive Tuesdays. Each session runs from 10 am – 1 pm.

This course will run on the following dates and cover the following topics:


Pre-course (self-directed) Module introduction and initial pre-work content.
Session 1:
Tuesday 7 September 2021

Discovering marketing:

  • The role and function of marketing within organisations
  • The factors that influence customer behaviour
Session 2:
Tuesday 14 September 2021

The marketing environment:

  • The key components of the marketing environment
  • How to collect relevant information about the marketing environment
Session 3:
Tuesday 21 September 2021

The marketing mix:

  • The concept and elements of the marketing mix
  • The application of the marketing mix in different contextual settings
Session 4:
Tuesday 28 September 2021

Review and action planning:

  • Review of learnings and their applications in the workplace
  • Multiple-choice exam preparation

Places are limited to 16 delegates per group so book early to secure a place.

Learning outcomes

Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:

  • Applying the core principles of marketing to your workplace
  • Identifying the right elements of the marketing mix for your business
  • Preparing and managing a marketing plan that will positively influence customer behaviour
  • Accessing and analysing internal and external business intelligence and factors that may impact future operations
  • Working effectively in a group and displaying teamwork
  • Organising and managing your work and learning time online and offline

Booking information

To enrol on this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.

Once we receive your enquiry, our team will be in touch to perform an eligibility check.

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