Practical Marketing Skills
Host: Nottingham Trent University
Location: NTU University Centre, Vision West Nottinghamshire Campus, Derby Road, Mansfield, NG18 5BH
Cost: The course is fully funded by the European Social Fund and Nottingham Trent University, meaning it is delivered at no cost to the participant.
Dates:
| Thursday, 30th June 2022 at 10:00am - 1:00pm |
As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.
Effective marketing helps to build your brand and have a lasting impact by getting the word out about your business and allowing you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.
Practical Marketing Skills is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up, you’ll receive a one-year CIM membership and can take a timed assessment which will give you 12 credit points toward a full CIM qualification.
If you have any queries about this course, please email PracticalMarketingSkills@ntu.ac.uk.
Course Dates
Session 1: Thursday 30 June 2022 (10am - 1pm)
Session 2: Thursday 7 July 2022 (10am - 1pm)
Session 3: Thursday 14 July 2022 (10am - 1pm)
Session 4: Thursday 21 July 2022 (10am - 1pm)
Please note that to complete the course, you will be required to attend all sessions.
Course content and learning outcomes
This course will cover the following topics:
Pre-course
- Module introduction and initial pre-work content (self-directed).
Session 1 - Discovering marketing
- The role and function of marketing within organisations.
- The factors that influence customer behaviour.
Session 2 - The marketing environment
- The key components of the marketing environment.
- How to collect relevant information about the marketing environment.
Session 3 - The marketing mix
- The concept and elements of the marketing mix.
- The application of the marketing mix in different contextual settings.
Session 4 - Review and action planning
- Review of learnings and their applications in the workplace.
- Multiple-choice exam preparation.
Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:
- Applying the core principles of marketing to your workplace.
- Identifying the right elements of the marketing mix for your business.
- Preparing and managing a marketing plan that will positively influence customer behaviour.
- Accessing and analysing internal and external business intelligence and factors that may impact future operations.
- Working effectively in a group and displaying teamwork.
- Organising and managing your work and learning time online and offline.
