Practical Guide to Marketing

Host: Chesterfield Borough Council

Cost: Free


Practical Guide to Marketing

Thursday, 29th August 2024 at 9:30am - 4:00pm
Location: Markham Vale Environment Centre, Duckmanton, S44 5HY
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This workshop was previously called Getting Started with Marketing.

Marketing, you've heard about it, you know it's important for your business, but still, you may find the task of growing your business and getting its name out there an overwhelming one.

With all the different marketing strategies and schools, it can be difficult to choose the best way to allocate your limited amount of time and financial resources in a way that'll get you the highest return on your marketing.

What’s covered:

  • All the different marketing strategies and schools of thought, ranging from:

    • Content marketing

    • Email marketing

    • Social media marketing

    • Influencer marketing and more

What outcomes will be achieved?

  • Why marketing is important for your business

  • How to create a compelling value proposition so people know why they should do business with you

  • How to identify who your target clients are and what’s important to them

  • How to identify the right channel and platform for your customers

  • How to create compelling marketing campaigns that really speak to your audience

  • You will leave with practical actions that you can implement in your business straight away

Who should attend?

This action planning workshop is ideal for those who are new to marketing or have a basic understanding of marketing but need help getting more targeted with their messages and delivery.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.

Delivered by Lindsey Newman-Wood

View all Marketing events


The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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