Personal Brand, Holding Up the Mirror

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Friday, 5th February 2021 at 10.00am - 12.00pm

Cost: FREE

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Your own “brand” should clearly represent who you are and what your business stands for. This webinar will explore the concepts of personal brand, and suggest ways in which businesses could develop their own brand and messaging to give clear expectations to potential customers, employers and colleagues to enable the business to grow.

This webinar will cover:

  • What is “personal brand”?

  • Understanding “brand” in a business context

    • First impressions, expectations and bias/ stereotypes

  • Simple steps to building an effective “personal brand”

    • Discovering your USP - what makes you unique?

    • Finding your passion.

    • What’s your mantra?

  • The Johari window – what reflects back?

  • Effective communication skills

    • Professionalism balanced with Personalism – getting it right

    • Assertiveness

  • Social Media – recognising your brand and the perceptions it brings.

Who should attend?

Those who want to understand their brand, how to represent it and how to take it further. This webinar is aimed at SME businesses.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 10.00am – 10.45am - Webinar presentation

  • 10.45am – 11.00am - Break

  • 11.00am – 11.45am - Webinar presentation

  • 11.45am – 12.00 - Q&A

Speaker Information:

A highly regarded and experienced trainer and coach with a engaging and interactive style of delivery. Over the past 20 years Debbie has worked extensively with a broad range of organisations to help improve performance through developing a passion for good practice in leadership development, training and coaching.

She is a member of CIPD and an ILM approved Trainer and Coach at Challenge Consulting, an Award winning provider of Leadership & Management Development Programmes.


This webinar is hosted by the D2N2 Growth Hub and East Midlands Chamber of Commerce.

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