Paid Social Media Masterclass

Host: Chesterfield Borough Council

Cost: Free

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Social media advertising provides organisations the chance to reach, engage and convert new customers.

If you are already using social media for your business you will be aware that social media marketing can be cost effective, highly targeted, and adaptable to any business objective.

Business pages are finding it harder to reach their customers and potential customers organically (not having to pay) and are now turning their attentions to paid social marketing.

Social media advertising (or biddable social marketing) provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts, or reach existing customers with new services or products.

It can be used to support businesses’ organic activity, or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

What’s covered:

  • The basics of biddable social marketing versus organic social marketing and how to integrate biddable social into your social marketing strategy

  • Understanding different campaign objectives and planning for success

  • What bidding strategies to consider and how to measure success

  • Looking at the biddable marketing options across different social media platforms to find the right one for your audience

  • How to use audience planning, audience targeting and measuring success with different biddable strategies

  • Learn how to manage and measure the effectiveness of your biddable social marketing campaigns

  • Planning and implementation of ad campaigns across a range of social media platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest & TikTok

What outcomes will be achieved?

  • How biddable social marketing works

  • How to find the right audience for their business across different social platforms

  • How to use social media advertising for different marketing objectives including reach, awareness, web visits, purchases, and new customer acquisition

  • How to manage & measure their own social marketing campaigns

  • Complete action planning activities throughout the workshop to ensure that they have a roadmap of actions around biddable social marketing advertising when they return to their office

Who should attend?

Anyone who has a new or existing business with or without a social media presence, who wants to explore the opportunities of paid social marketing including business owners or employees who are part of a marketing team.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.

Delivered by Liam Lally

View all Paid Digital Advertising events


The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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