Paid Search for Your E-commerce Business

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Friday, 12th June 2020 at 10.00am - 12.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Learn how to market your e-commerce business via Paid Search including Shopping Ads.

As an e-commerce business in the current climate, you already understand the challenges in driving people who are looking to buy your products to your website . This webinar will take you through the basics of paid search & display marketing including a detailed look at shopping ads. It will also cover account structure, product feed optimization, different types of ads, ad extensions and audience targeting

This webinar will cover:

  • Fundamental aspects of Biddable search & display marketing for e-commerce

  • Ad account set up and best practices

  • Plan biddable campaigns to match your business objectives

  • Different Ad types including text, expanding text, dynamic, display, shopping & smart ads

  • How to monitor and manage your own Google/Bing/Social Ads campaigns

Who should attend?

This webinar is aimed at SME businesses. 


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Speaker Information

Liam Lally is a Google Ads Certified Premier Partner. He has been involved in online marketing since 2008. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone.



Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form. Any questions please speak to your dedicated Events and Engagement Officer – Bryony Delahaye  - 07741 904395

Book Now

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