Paid Digital Marketing (PPC) on a Budget - How and Why You Need to Do it

Host: BIPC

Location: Online

Cost: Free

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About this event

This event is brought to you by the Business & IP Centre Nottinghamshire and the British Library in partnership with Smorgasbord.

Paid digital marketing or advertising commonly referred to as pay per click (PPC) is a daunting subject and a minefield for new and established businesses that have not taken the plunge into this field. The UK has one of the most developed digital marketing ecosystems in the world so if you need help in this area you are spoilt for choice. But what if budgets are tight? Shall we wait until we can afford to pay the experts? The information and learning you can get from paid digital marketing can be far more valuable than just increased leads and sales conversions. With a little bit of work you can get started with PPC and begin to benefit from its insights until you decide whether to hand it over to the experts who can take your digital marketing to the next level.

In this webinar we will cover:

  • DIY vs Experts
  • Advertising Targeting
  • What are Your Objectives
  • The Difference Between Search and Social Media Advertising
  • The Basics of Being Website Ready
  • Getting the Most Out of Your Budget
  • Common Pitfalls to Avoid
  • Resources to Help You

Speaker - Mark Dunwell

Mark is an accredited business adviser and works on the Government’s Start Up Loan Scheme. He provides business advice and support for start up, SME and growing businesses. He has started and run businesses in medical devices for musculoskeletal conditions using E-Commerce to grow these businesses. Based on his own experience and from working with many start ups he enjoys helping businesses progress. Prior to his career in business advising Mark spent over 20 years in Director roles heading-up complex manufacturing operations in chemicals, textiles, adhesives and coatings. Process improvement, operational efficiency, certified management systems and health and fitness are just some of the areas where Mark has specialist knowledge and interest.

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