Paid Digital Marketing (PPC) on a Budget – How and Why you Need to Do it

Host: BIPC

Location: Online

Cost: Free

Dates:

Thursday, 16th June 2022 at 10:00am - 11:00am

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Considered using paid digital advertising but don't think it is affordable or you don't know where to start? This webinar is for you.

Paid digital marketing or advertising commonly referred to as pay per click (PPC) is a daunting subject and a minefield for new and established businesses that have not taken the plunge into this field. The UK has one of the most developed digital marketing ecosystems in the world so if you need help in this area you are spoilt for choice. But what if budgets are tight? Shall we wait until we can afford to pay the experts? The information and learning you can get from paid digital marketing can be far more valuable than just increased leads and sales conversions. With a little bit of work you can get started with PPC and begin to benefit from its insights until you decide whether to hand it over to the experts who can take your digital marketing to the next level.

In this webinar we will cover:

  • DIY vs Experts
  • Advertising Targeting
  • What are Your Objectives
  • The Difference Between Search and Social Media Advertising
  • The Basics of Being Website Ready
  • Getting the Most Out of Your Budget
  • Common Pitfalls to Avoid
  • Resources to Help You
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