Paid Digital Advertising: Social Marketing Fundamentals

Host: Community Renewal Fund

Location: Mansfield Innovation Centre Hamilton Way Mansfield NG18 5BR

Cost: FREE


Tuesday, 7th June 2022 at 9:30am - 4:30pm

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If you are already using social media for your business, you will be aware that social media marketing can be cost-effective, highly targeted, and adaptable to any business objective.

But business pages are finding it harder to reach their customer and potential customers organically (not having to pay) and are now turning their attention to paid social marketing. If you want to know how to get the most out of your campaigns then this workshop is for you.

Social media advertising (or paid social marketing) provides organisations with the chance to reach, engage and convert new customers that would not normally see their organic posts, or reach existing customers with new services or products.

It can be used to support businesses’ organic activity or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

Join us for this  action planning workshop where expert Liam Lally will provide an overview of the paid marketing options available across different social media platforms and strategies businesses can use to target their audiences.

Who should attend this workshop?

The workshop is for any manager or staff member working for or with an SME in the following areas: 

  • Derbyshire Dales and the High Peak
  • Bassetlaw, Mansfield, Newark and Sherwood
  • Nottingham City
  • Leicester City

This workshop is for new or existing business owners who want to increase their engagement from social media channels, and drive good quality traffic to their websites to create opportunities to acquire new clients.

What will we cover?

  • The basics of paid social marketing versus organic social marketing and how to integrate paid social into your social marketing
  • Understanding different campaign objectives and planning for success
  • What bidding strategies to consider and how to measure success
  • Looking at the paid marketing options across different social media platforms to find the right one for your audience
  • How to use audience planning, audience targeting and measure success with different biddable strategies
  • Learn how to manage and measure the effectiveness of your paid social marketing campaigns
  • Find out how social media tracking technologies can help to create niche audiences and highly targeted paid social media campaigns
  • Platforms covered will include Facebook, Instagram, LinkedIn, Pinterest & Twitter

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Gain a better understanding of how biddable social marketing works
  • Learn how to find the right audience for your business across different social platforms
  • Take away actionable advice on how to manage your own social marketing campaigns

About the speaker

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.



This event is part-funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment. For more information, visit here

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