Paid Advertising in the Current Climate

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Monday, 26th October 2020 at 2.00pm - 4.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Paid Advertising in the Current Climate: Explore re-shaping your paid advertising plans as a result of the current climate.

With a constantly changing climate it is difficult to know where your paid digital spend should be focusing. This webinar will cover opportunities by - looking at trends in search and buyer behavior, keeping customers up-to-date and reassuring them about safety, and how to ensure you don’t miss out on people interested in your products or services 

With people’s circumstances changing frequently and business behaviors far from normal, many businesses are still unsure what they should be doing (and how to get the most out of) their paid digital advertising 

This webinar will look at why it is still critical to be open and honest with your customers and potential customers via paid advertising, why you should be considering your tone of voice to reflect the situation people and businesses are finding themselves in, and how to reassure them that your business is safe and can fulfil orders and enquiries. It will also look at what businesses can do to capture as many opportunities as possible from people visiting your website or social media assets.  

The webinar will cover:

  • How to look at Google Trends and what we can learn from the last few months under these exceptional circumstances

  • Google Search Advertising & Branded Search – discover how to communicate with customers and potential customers, and how to reassure them with your marketing messages

  • Google Display Advertising & Branded Display – learn how to communicate clear messages to your customers and how to build a list of people to retarget when the current climate restrictions are lifted

  • Social Advertising including Facebook & LinkedIn – find out how you could be using Facebook Ads and LinkedIn Ads to communicate with customers and potential customers whilst keeping your spending low

  • Find out how to use the power of remarketing and retargeting to build a list of potential future customers and an advertising channel to keep people updated as circumstances change


Attending this webinar will give you actionable ideas on how to make the most out of your paid digital advertising in the current climate and how to build a strategy to keep people informed as and when the climate changes. You’ll also understand how to maximise your paid advertising budget in a positive way for your business.

Who Should Attend?

You should attend this webinar if your business is already advertising on search (Google/ Bing) or on social media (Facebook/ LinkedIn) and you are unsure how to maximise the potential of your current digital spending. If your business isn’t currently advertising then you will at least need to be familiar with either search advertising or social advertising. This webinar is aimed at SMEs.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information:

Liam Lally is a Google Ads Certified Premier Partner. He has been involved in online marketing since 2008. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone.





Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge - 07741 163 242

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