Optimise Your Website for Success: Part 2

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Wednesday, 26th August 2020 at 2.00pm - 4.00pm

Cost: FREE

This webinar is delivered in partnership by the D2N2 Growth Hub and the East Midlands Chamber’s Generation Next network. It is part-funded by the European Regional Development Fund.

Optimise Your Website For Success Part 2: Learn how user experience, design and copywriting come together to increase conversion rates.

Learn how to optimise your website to get more visitors from Google. Digital expert Ian Lockwood will also be sharing techniques to convert them into leads and customers.

This webinar will be delivered in two parts, covering modern search engine optimisation and how this overlaps with website conversion rate optimisation for mutual benefit.

There is an increasing overlap between search engine optimisation, a good website user experience, demonstrating expertise, winning trust and writing good copy for your website to turn visitors into sales. This pair of webinars will show you how to optimise your website for both ranking in Google and a higher conversion rate, through copywriting, technical improvements and the addition of features and information to pages that users and Google are seeking.

Part 1:

You will learn about the importance of page load speed and techniques to make pages faster, how search engines use natural language processing to understand the meaning of your content and how to establish trust and expertise in Google’s eyes.

Part 2:

You will learn how user experience and a persuasive approach to design and copywriting can come together to increase a website’s conversion rate. You’ll learn about the importance of good user experience, writing persuasive copy that gets visitors to take action and the information users need before they will convert.

The sessions will also demonstrate the tools you can use to help you and examples of sites successfully implementing the techniques being explained. You do not need to use an additional laptop or screen as there are no “hands-on” elements to these webinars.

This webinar will cover:

  • The basics of good user experience for websites

  • Persuasive copywriting – getting visitors to take action

  • Key features and information that visitors look for when deciding who to contact or buy from

  • How you can easily make and test the performance of changes to your website 

  • Examples of websites that have successfully implemented conversion rate optimisation

Webinar Outcome:

Attending these webinars will give you a rounded view of what impacts the choices users make when visiting your site, and how this plays a part in Google’s ranking algorithm. They are suitable for any level of expertise and no technical knowledge is required. You will finish the sessions armed with a variety of ways to improve your website to get more visitors and more business.

Who should attend

Anyone responsible for search engine optimisation or who wants their business to rank higher in Google. This webinar is aimed at SMEs and those interested in Generation Next.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information

Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.


Book your place

This webinar will be delivered via Go To webinars.

To book your place on Optimise Your Website for Success: Part 1, complete this booking form.

To book your place on Optimise Your Website for Success: Part 2, complete this booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Bryony Delahaye - 07741 904395

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