Optimise Your Website For Success

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE


Wednesday, 25th August 2021 at 10:00am - 12:00pm

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Are you a business owner or marketer who would like to learn new skills to help you optimise your website to improve its search ranking? If you are, this webinar (which is delivered in two parts) is the ideal way to start your optimisation journey.

There is an increasing overlap between search engine optimisation (SEO), improving user experience, demonstrating expertise, winning trust, and writing effective content for your website. What all of these things share in common though, is that together they’re fundamental to increasing meaningful traffic, reaching more of your target market and improving conversion rates to drive your sales.

This informative and easy to digest, webinar will cover modern SEO methodology and explain how making even small changes and technical improvements to your content and site structure can make a big difference to your website’s success.

Who should attend this webinar?

This webinar is designed to help anyone who wishes to improve their website’s optimisation. You don’t need to have any specific technical knowledge, individuals with any level of expertise are welcome to attend.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Improving web page load speed, including image optimisation. 

  • Understanding how natural language processing works and improving your writing to benefit. 

  • Researching keywords and content topics to rank higher for more search terms. 

  • Demonstrating “E-A-T”: Expertise, Authority and Trust 

  • Utilising tools to research, test and improve your site’s SEO

  • Understanding the basics of good user experience for websites

  • Writing persuasive copy which encourages visitors to take action

  • Identifying key features and information that visitors look for when deciding who to contact or buy from

  • Making and testing performance changes to your website

  • Exploring examples of websites that have successfully implemented conversion rate optimisation

What outcomes can you expect from joining us?

After attending this webinar, you will be able to:

  • A rounded view of the factors which impact the choices users make when visiting your site.  

  • An understanding of how these factors and choices play a part in Google’s ranking algorithm.  

  • A variety of optimisation skills which will help you to improve your website to acquire more visitors and therefore do more business.


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar? 

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation.

During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.




This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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