Negotiating with your Customer: Hints, Tips and Tools

Host: East Midlands Chamber (Derbyshire, Nottinghamshire, Leicester)

Cost: FREE

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Negotiation with your customer presents the dual challenge of achieving the results you want, and at the same time maintaining and building upon your relationships with your customer. This webinar covers ways to avoid strained relationships, and to focus on the positive behaviours needed to help both parties to win.

The aim of this session is to provide participants with an understanding of human behaviour and negotiation to see how they can work well with customers to maximise results - developing a culture of involvement, and co-operation when negotiating.

What’s covered:

  • Good negotiating behaviours
  • 5 Key persuasion methods
  • Communicating with impact
  • Adapting to your customers style of negotiation
  • The negotiation cycle
  • Do’s and don’ts with customer negotiation

What outcomes will be achieved?

At the end of the webinar delegates will:

  • Be able to use positive negotiation behaviours
  • Understand the 5 key persuasion methods
  • Be able to communicate with impact
  • Know how to adapt to the client’s approach
  • Understand the stages of the negotiation cycle
  • Be able to apply the do’s and don’ts of negotiation

Who should attend?

Anyone involved in negotiating with customers, and who would like to negotiate more effectively by developing a climate of trust, enthusiasm, and willingness to work together to maximise results and maintain the relationship


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.)

Delivered by Charles Barnascone

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The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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