Negotiating Sales through Excellent Customer Service

Host: Broxtowe Borough Council

Cost: Free

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Great customer care is likely to lead to additional sales opportunities, as long as your customer care people know how to spot and develop those opportunities and you have the right product/ service offer.

Negotiation with your customer presents the dual challenge of achieving the results you want, and at the same time maintaining and building upon your relationships with your customer.

The aim of this action planning workshop is to provide delegates to see how they can work well with customers to maximise results and relationships whilst developing a culture of involvement, and co-operation when negotiating.

Who Should Attend

Anyone involved in developing and delivering your product/ service offer and negotiating with customers. Anyone who would like to negotiate more effectively to maximise results and maintain the customer relationship.

What’s Covered

  • The differentiated service offer: what sets you apart?

  • Asking good questions: know your client.

  • Helping the client understand their problem and your solution.

  • Understanding client buying motivators

  • Good negotiating behaviours

  • 5 Key persuasion methods

  • Adapting to your customer's style of negotiation

  • The negotiation cycle

  • Do’s and don’ts with customer negotiation

What Outcomes Will Be Achieved

  • Be able to communicate your differentiated offer
  • Have the questions to understand the client's problem
  • Know how to link client buying motivators to your offer
  • Be able to use positive negotiation behaviours
  • Understand the 5 key persuasion methods
  • Understand the stages of the negotiation cycle


Delivered by Charles Barnascone

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

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