Negotiating Sales through Excellent Customer Service

Host: Ashfield District Council

Cost: Free


Negotiating Sales through Excellent Customer Service

Friday, 16th August 2024 at 9:30am - 4:00pm
Location: The Summit Centre, Pavilion Road, Kirkby-in-Ashfield, NG17 7LL
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Great customer care is likely to lead to additional sales opportunities, as long as your customer care people know how to spot and develop those opportunities and you have the right product/ service offer.

Negotiation with your customer presents the dual challenge of achieving the results you want, and at the same time maintaining and building upon your relationships with your customer.

The aim of this action planning workshop is to provide delegates to see how they can work well with customers to maximise results and relationships whilst developing a culture of involvement, and co-operation when negotiating.

What’s covered:

  • The differentiated service offer: what sets you apart?

  • Asking good questions: know your client.

  • Helping the client understand their problem and your solution.

  • Understanding client buying motivators

  • Good negotiating behaviours

  • 5 Key persuasion methods

  • Adapting to your customer's style of negotiation

  • The negotiation cycle

  • Do’s and don’ts with customer negotiation

What outcomes will be achieved?

  • Be able to communicate your differentiated offer
  • Have the questions to understand the client's problem
  • Know how to link client buying motivators to your offer
  • Be able to use positive negotiation behaviours
  • Understand the 5 key persuasion methods
  • Understand the stages of the negotiation cycle

Who should attend?

Anyone involved in developing and delivering your product/ service offer and negotiating with customers. Anyone who would like to negotiate more effectively to maximise results and maintain the customer relationship.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Hannah Kerridge-Smith on 07741163242 who will approve your booking.

Delivered by Charles Barnascone

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The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber, in partnership with Enterprising Women.

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