Wednesday, 6th December 2023 at 9:30am - 4:00pm
Location: Glossop Gasworks, Arundel Street, SK13 7AB
Successful SEO is achieved by optimising for all of Google’s ranking factors and this workshop covers the full spectrum. It explains how search engines work, the important elements of a web page for optimisation, the technical factors that affect ranking, how to write content for search engines and how to get the all-important links back to your site from others.
You will see case studies and best practice examples of each element of SEO, so you can see how other websites have achieved great organic rankings and traffic.
This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users and is suitable whether you have a start-up or established business, even if you don’t yet have a website.
Technical issues affecting SEO including page load speed, mobile-friendliness and using Google Search Console to identify crawl issues
How to undertake keyword research to choose target keywords and plan content for your website, including free tools you can use
Optimising elements of web pages for search engines, from title tags and meta descriptions to formatting and page design
Copywriting for search engines – how natural language processing works, what is best practice and what to avoid
Bringing keyword research and copywriting together to add content to your website that will generate more organic traffic
The importance of demonstrating Experience, Expertise, Authority and Trust (E-E-A-T) and how to do it
Understanding the importance of links for SEO and how to get other websites to link to yours.
An understanding of how search engines work
How to check your website for technical SEO issues
Questions to ask web developers to ensure SEO best practice is in place
How to research the keywords used by potential customers
How to optimise your web pages for target keywords, including where and how to use them
How to write content in a way search engines can understand
An understanding of the part that links play in search engine algorithms and ways that you can get other sites to link to yours to boost your SEO
Delegates will leave with an action plan of prioritised tasks needed to optimise their website without being overwhelmed
Delivered by Ian Lockwood
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF).
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