|Tuesday, 29th June 2021 at 1:30pm - 4:30pm|
Organic reach for Facebook business pages stands at around 1-6%. It’s harder than ever to get your content seen. But people do look at Facebook pages and, particularly if your audience is on Facebook, an optimised Facebook page will help your content perform better and provide them with all the information they need about you.
The content you create will go a long way towards improving the amount of people you can reach. Having the right content strategy will see your results improve.
Anyone using, or considering using, Facebook to increase their own visibility online, or increase the brand awareness of their company.
This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.
Facebook in 2021 – how people use the platform now
Setting up a Facebook business page
Content strategies for increased reach
Using Facebook for customer service
When to use organic versus paid posts
After attending this workshop, you will:
Be able to create a Facebook business page
Understand the different content types used within Facebook
Have a content strategy for increasing reach on the platform
Understand how to use Facebook for customer services
Have an introduction into budgets needs to help increase your reach with paid content
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
1.30pm - 2.20pm - Workshop presentation
2.20pm - 2.50pm - Break
2.50pm - 3.20pm - Workshop presentation
3.20pm - 3.50pm - Break
3.50pm - 4.15pm - Workshop presentation
4.15pm - 4.30pm - Q&A
Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.
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