Marketing Strategy in Practice: Part 1

Host: D2N2 Growth Hub

Location: Action Planning Workshop

Cost: FREE


Thursday, 19th August 2021 at 1:00pm - 4:00pm

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This stimulating 2-part workshop guides you through each step of the process of developing your own strategic and tactical marketing plan, to increase your competitive advantage in the marketplace.

A combination of tried and tested marketing tools and frameworks will be used, as well as newly developed ones, to reflect the ever-changing nature of marketing.

A range of techniques are used to make the learning experience real and lasting, including group exercises and video clips.

You’ll build up your own plan as the workshop proceeds, using building blocks which you can adapt and tailor to your own situation, and which you will take away with you at the end of the course.

Who should attend this workshop?

Suitable for marketers who are moving into roles which are more strategic, therefore requiring knowledge of a wider range of tools. Also valuable for current marketers and business owners who want to refresh their knowledge of how to structure a plan.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Marketing – scope & scale

  • Organisation objectives (Vision, Mission, Values, Brand)

  • Situation audit

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • The marketing audit – SWOT

  • Strategic planning

    • Corporate and marketing objectives

    • Types of growth

    • Customer segmentation and targeting

    • Positioning

  • Tactical Planning

    • Marketing mix: 4Ps + 3 Service Ps

    • Latest thinking on Marketing Mix 

  • Implementation – action plans

    • Control – KPIs and Measurements

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 1.00pm - 1.50pm - Workshop presentation

  • 1.50pm - 2.00pm - Break

  • 2.00pm - 2.50pm - Workshop presentation

  • 2.50pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Workshop presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this workshop?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.


Click here to book your place on: Marketing Strategy in Practice: Part 2


This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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